Author.: Kotler, Philip. Publisher.: Jakarta: Indeks.: xxix, 443 hlm.: il.; 28 cm eks. Manajemen penjualan 2. Keller, Kevin Lane III. Principles of Marketing Jilid 1. Philip Kotler Gary Armstrong. W Membandingkan kelima falsafah manajemen pemasaran w Menganalisis tantangan-tantangan utama yang dihadapi pemasar pada abad mendatang. Philip kotler marketing management pdf. Selanjutnya, empat puluh tahun berikutnya, melalui edisi-edisi selanjutnya, Kotler yang dikenal sebagai mahaguru manajemen pemasaran memperkenalkan konsep-konsep pemasaran modern seperti 4P ( Product, Price, Place, Promotion). Principles of Marketing. New Jersey: Prentice Hall. Kotler, Philip, Kevin Lane Keller. Marketing Management, 14th Edition United States of America: Pearson Buchari Alma, 2007, Manajemen Pemasaran dan Pemasaran jasa. Bagi kalian yang mau update teori buku Marketing Management dari Philip Kotler dan Kevin Lane Keller, kini telah publish edisi 15 (2016). Buku ini sepertinya wajib dimiliki oleh mahasiswa pemasaran bahkan seorang sales sekalipun, karena didalamnya terdapat strategi-strategi untuk manajemen.

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